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Master Native Advertising With Sponsored Content
Your banner ads aren’t working. Your Facebook brand page’s organic reach is takes a nose dive every time Zuckerberg releases an update to the News Feed algorithm. And yet, traditional advertising...
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How to Create Viral Content for Your B2B Brand
When we come across content marketing that goes viral, our first thought is often: “How do I do that?” Luck is a big part of why some content goes viral while other pieces sit unnoticed, but you can...
View ArticleEssential Ingredients for Developing a Content-Driven Lead Generation Strategy
There is a very good chance that the first thing your prospective clients see is a piece of content. Whether it’s a tweet, blog post, webinar, or white paper, your leads come from content. Whether or...
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How to Break Out in Marketing: The Rise of Unthinkable Content Creators
During the weeks leading up to Content Marketing World, I saw dozens of posts capitalizing on the event. From how to connect with influencers at the event to the top ten things someone was looking...
View Article3 Attention Metrics Preparing to Transform the Way You Measure Content
Back in the early days of online advertising, all anyone cared about was the mighty impression. If someone saw our ad in their web browser, it was such a novel and unique experience that nobody...
View ArticleHow We Grew Organic Traffic 300% By Updating Old Blog Posts
We hear constantly about the need to publish high quality content consistently. Companies who publish daily see better results than those who only put out content a few times a month. SEO dominance...
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8 Lessons For Writing Bold Marketing Copy (Without the Bull)
What is your biggest pet peeve when you read business writing? Emails from coworkers are too long and rambling, company mission statements include too many buzzwords and not enough meaning, and...
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