Marketing Lifehack #4: Put Down the Thesaurus
Welcome to this week’s Lifehacks for Marketers video! In this installment of our lifehack series, we explore a book that can be a marketer’s best friend, or their worst enemy: the thesaurus. Don’t...
View ArticleMarketing Lifehack #7: Change Your Writing Habits
Welcome to this week’s Lifehacks for Marketers video! Having trouble getting over the hurdle to start your latest piece of content? Put down whatever you were about to throw at your computer and try...
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What is Newsjacking: SEO, Content Marketing or Something Else?
One of our main goals here at MarketerGizmo is to get to the bottom of marketing buzzwords. There can be a lot of hype around particular terms, but it’s not always clear whether or not these ideas are...
View ArticleMarketing Lifehack #8: Creative Article Titles
Welcome to this week’s Lifehacks for Marketers video! Creating an article title can sometimes be more challenging than writing the article itself. But with this weeks lifehack for generating creative...
View ArticleTips on Creating Email Subscribers From Your Content Marketing Audience
With the advent of social media, you might assume that email marketing is a thing of the past. But that could not be less true. Email marketing should be a central pillar of your content marketing...
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Agile Content Creation Tips for Consistent Production
Recently I was reading an article that was questioning how agile marketing actually works, and the author wondered if you can really “plan to be agile.” “Isn’t that cheating?” he wondered. The short...
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It’s Time for Intelligent Content: Takeaways from ICC 2016
When you come back from a conference you spend a lot of time talking about the sessions you were in, the people you met, and whether or not the food was any good. It’s easy to get caught up in trying...
View ArticleHow to Provide Constructive Feedback About Content
Great content is a vital component to your content marketing strategy. Unfortunately, strong writing skills are not universal (and even experienced writers have bad days) leading to work that...
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9 Components of Personas That You’ll Actually Use
Confession time, marketers: how many personas have you created and then never referred to again? Two? Four? Twelve? Personas are a key foundational element of a successful content marketing strategy,...
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How to Make In-Person Events Your Go-To Content Marketing Tactic
A huge majority of B2B content marketers use in-person events as a content tactic (81% report doing so in 2016 according to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends...
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From Inspiration to Execution: 16 Marketing Quotes for Motivation and Mastery
Marketing as a whole–and agile marketing in particular–requires more than just hard work and the ability to pivot at the slightest change in opportunity. Effective marketing that moves the bottom line...
View Article4 Webinar Problems and How We’re Trying to Solve Them
Over the past year the editorial team here at MarketerGizmo has been walking a fine line. On the one hand, we’re avid believers in the principle that you should focus content marketing on a single...
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Using Surveys to Create Unique Content: A Step-by-Step Guide
Good content marketers know that data-backed research is the best way to increase our content’s credibility. We spend hours scouring the internet for the best, most authoritative data to support our...
View ArticleHow We Grew Organic Traffic 300% By Updating Old Blog Posts
We hear constantly about the need to publish high quality content consistently. Companies who publish daily see better results than those who only put out content a few times a month. SEO dominance...
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8 Lessons For Writing Bold Marketing Copy (Without the Bull)
What is your biggest pet peeve when you read business writing? Emails from coworkers are too long and rambling, company mission statements include too many buzzwords and not enough meaning, and...
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Pro Tips for Getting Your Content into Mashable, TechCrunch, Forbes and More
Ever wonder how some writers seem to be everywhere? It’s no coincidence that you see the same bylines across major sites like Mashable, TechCrunch, and Forbes. These content creators have unlocked the...
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How to Succeed (With Data) in the New Era of Marketing
In the 1960s, JFK was president, flower power was in full bloom, and modern marketing was born. Back then, there were five basic channels available for marketers: print media, radio, television,...
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GatherContent: Our Newest Content Management Tool That Keeps Us Sane
It’s not that we don’t love our readers, but we have to admit that MarketerGizmo is not our only home on the internet. Our content marketing team juggles this site with our roles as writers for...
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Length is Still Strength: Why the Rise of Video Content Doesn’t Mean You Can...
All the cool content marketers are making videos these days, but does that mean we should be shifting time and resources away from the written word? This is a debate that we’ve had internally without...
View ArticleSimplilearn Review: Are Online Courses in Digital Marketing Worth the Cost?
Professional improvement and marketing education are frequent topics of discussion here at MarketerGizmo. Marketing is evolving so rapidly that it can be a full time job for marketers just to stay on...
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