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4 Key Principles of User Experience Every Content Marketer Needs to Know
You know those clever sentences and interesting little bon mots that you sprinkle throughout your carefully crafted, painstakingly researched pieces of content? If they live on a page without a great...
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Profile of an Inbound Marketing Professional
In its most general sense, inbound marketing refers to the practice of allowing consumers to find your products on their own without using aggressive selling tactics. Inbound marketers are some of the...
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What the Moz SEO Ranking Report Means for Content and Social Media
This month Moz released the results of their exhaustive study of what makes some pages and sites rank, while others labor in search engine obscurity. While immensely useful and always insightful, this...
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11 Signs You’ve Created Great Content
If you’ve visited the internet lately (and, given that you’re probably reading this on a website I’m guessing that you have), you may have noticed a trend: people are creating content at a staggering...
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12 Tenets of Content Creation – [Infographic]
Content marketing wins customers. It’s hard for even the most ardent naysayers to argue with the overwhelming statistical evidence that this tactic is effective. But for those new to the concept, it...
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Top Content Marketing Quotes from Content Marketing World 2015
Content Marketing World 2015, the mecca for content nerds the world over, officially ended last week. This was my first year making the pilgrimage to Cleveland, and the trip was well worth it. For...
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5 Things I Did Instead of Writing After Content Marketing World
While I was at the airport waiting to fly home from Cleveland and my first ever Content Marketing World I was continuing to follow the #CMWorld Twitter stream. Amidst the farewells and comments on...
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Content Marketing Enters the Trough: Themes & Lessons from Content Marketing...
Content marketers may be heading for some rough terrain. Since I left Cleveland over a month ago the phrase, “Trough of Disillusionment” has been used to refer to content marketing more and more often....
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Newsjacking and Content Marketing: Takeaways from David Meerman Scott
The idea of being “always on” and ready to pounce on emerging opportunities by inserting our brand into the conversation is an appealing but intimidating concept. According to David Meerman Scott,...
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7 Nightmarish Marketing Stats to Keep You Up at Night
Forget zombies and vampires — it’s dismal ROI numbers and shrinking budgets that make me afraid to turn off the office lights at the end of the day. Marketers are experts at finding the data that we...
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Content Strategy and Language: Driving Strategy with Science
Whether it’s an executive presentation or a Slideshare deck, effective marketing communication needs to achieve three primary responses from the audience: Attention: actively engaging with the content...
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One Simple Twitter Trick That Will Save You Hours on Content Curation
Love it or hate it, there’s no denying that Twitter can be a powerful tool in the battle for our audience’s attention. If you can craft a steady, high-quality stream of content on your Twitter feed,...
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5 Reasons You Should Join the Podcast Parade [Infographic]
Slate’s executive producer for their podcasts, Andy Bowers, calls the medium, “the Internet’s most unsexy success story.” It’s “the tortoise in a never-ending race with fresh waves of hares,” plodding...
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7 Marketing Stats To Be Thankful For This Year
With the stress of holiday marketing in full swing, it can be hard for marketers to get completely into the spirit of thankfulness that others are enjoying this time of year. But really we marketers...
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6 Ways to Use Cognitive Bias to Market to Humans
As we enter the full swing of the holiday marketing season, let’s take moment to remember who we’re actually marketing too. Andy Crestodina wants us to remember that we should stay too fixated on the...
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A Complete Step-by-Step Guide to Creating Beautiful Blog Images
For most content marketers, the writing process runs pretty smoothly. Over hundreds of hours and hundreds of thousands of words, we’ve managed to create a system that lets us produce high quality...
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7 Ways To Save Time On Content Curation
There’s a well-known “rule” in social media that for every piece of your own content you share, you should share four pieces from other sources. This sounds like a simple proposal, but for busy social...
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A Complete Guide to Agile Content Strategy: Personas, User Stories, and Story...
Joe Pulizzi, the founder of the Content Marketing Institute and oft-cited godfather of content marketing, recently made the following prediction about the near future of content marketing: While we...
View ArticleMarketing LifeHack #1: Stop Over Promoting in Your Content
Welcome to our first Life Hacks for Marketers video! This week we’ll try to help you steer clear of the dangers of being overly promotional in your content marketing efforts. Make sure you don’t miss a...
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5 Tips That Helped Me Write 200 Articles Last Year
2015 was the first year I got paid to be a writer, and with all appropriate modesty I think it went pretty well. During that time I produced around 200 articles, all at least 1,000 words. (My record...
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